Bebe au Lait is located in California…that’s right, the place where Hollywood people are running the state! In a proclamation issued by our current governor, Arnold Schwarzenegger, August is Breastfeeding Awareness Month. Coinciding with World Breastfeeding Week, August is a big month for advocates of breastfeeding.

In Schwarzenegger’s statement, he talks about the important role of breastfeeding and breast milk to a developing child’s health and how health care professionals recommend exclusive breastfeeding for the first 6 months of a child’s life. We, of course, already know all of this. The most interesting part of Schwarzenegger’s proclamation is how he calls upon businesses to implement breastfeeding awareness programs, so working mothers (an increasingly larger portion of California’s workforce) can do what is best for their babies, while also contributing to a family’s income. This is a fantastic step in the right direction for further normalizing breastfeeding, and making it easier for mothers all across the state to breastfeed with confidence and dignity, even while working.

We’re ecstatic to do business in a state that “gets it” when it comes to breastfeeding, and we hope this proclamation will have a positive impact on mothers and children not only in our home state, but across the country and world too.

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Some interesting breastfeeding statistics were recently released by breastfeeding.com and thebump.com; two websites dedicated to providing information to mothers about pregnancy, childbirth, breastfeeding and parenting. To get this information, thebump.com conducted surveys on their website, and collected information on over 10,000 women.

The findings were fascinating. For example:

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Every August is Breastfeeding Awareness Month, and the first week of the month is World Breastfeeding Week (WBW). Sponsored by the World Alliance for Breastfeeding Action (aka WABA), the goal is to bring attention to the issue of breastfeeding on a global scale and promote the benefits of it while providing encouragement to nursing mothers and those that support them. Every year, WABA selects a theme for WBW, and states the objectives of this theme.

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It seems impossible to see most of the world. Traveling is expensive, and even if you had unlimited funds to travel, many parts of the world are simply not accessible. And yet, knowing about our world is important. What to do?

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Obesity is becoming a more serious problem in the United States and around the world, and many people are beginning to take notice. In the US, our first lady, Michelle Obama has been campaigning against childhood obesity with her “Let’s Move” program. The program aims to eliminate childhood obesity by 2030 by encouraging children to be more active and eat better, but also by ensuring that children have a wider selection of healthy eating choices. (Read More)

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Much research has been conducted on the effects of music (both listening and performing) on the development of children. In general, the research supports the theory that music can have a positive effect not only on the child’s senses and cognitive development, but also on their physical development.

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Last week Bebe au Lait was invited to take part in a Mommy to be Breakfast by Nordstrom at Valley Fair, San Jose.
Nordstrom Kid’s Wear Manager, Danielle Reich did a wonderful job of gathering all of the latest and greatest products available to Mom and Baby and provided each Mom with a check list to make shopping a little easier. Bebe au Lait, along with Bugaboo, Isabel and Ingrid (Bella Band) and Noodle and Boo showed the lovely Mommies-to-be all of the wonderful features of our products. It was a lovely morning for everyone involved!

Did you enjoy shopping for your baby, or where you completely overwhelmed? Let us know if you need any advice!

Read on for the ‘Baby Must-Have List’ according to Nordstrom…
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On Friday we received a shout out on The View, the popular daytime TV show featuring Whoopi Goldberg, Barbara Walters, Joy Behar, Sherri Shepherd, and Elisabeth Hasselbeck. Remember when we posted last week about What Would You Do?, the ABC prime time program that looks at how people react to uncomfortable social situations? The View’s May 14th, 2010 episode featured a discussion about the very episode we posted about — where a nursing mom is harassed by a cafe owner and how people react — and at one point Elisabeth Hasselbeck encouraged breastfeeding mothers to use Hooter Hiders!

If you missed What Would You Do? on Friday night, you can catch the breastfeeding segment here:

The View’s discussion about breastfeeding in public begins at around 4:30 below:

Here at Bebe au Lait, the idea behind the nursing cover is to make the person breastfeeding feel comfortable. Period. The product’s conception came from the creator of the Hooter Hider, Claire’s own discomfort. She is quite a shy person, so while it is the most natural thing in the world to feed a hungry baby, there was no getting around her shyness. It turns out there are a lot of people like her.

We didn’t set out to cover up breastfeeding moms and we are not making any political statements. What we are doing is providing an alternative for those moms who might otherwise have given up nursing altogether.  We at Bebe au Lait are proud that we have created a solution to bring freedom to nursing mothers in any situation and have received many letters and emails of gratitude as testament to this fact. In a perfect world a mom would choose what is right for her and her baby in the nursing situation and she would not be judged either way.

As our website advocates, “Breastfeeding is something to be proud of.” For those of us who are not so comfortable breastfeeding in public, Bebe au Lait has got you covered – and in style.

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We just came across a fascinating list of the most popular baby names in America for 2009. To find the original list, head over to Fit Pregnancy.

The Boys Names

The boys showed more tradition in 2009 than in 2008, with several biblical names making the list: Jacob, Alexander, Joshua, and Noah were all popular in 2009. Classic boys names such as William, Michael, Anthony and Daniel also made the list. Less common names such as Jayden and Ethan were also very popular.

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This Friday at 9 pm PST we’re watching ABC Primetime’s “What Would You Do?”  A portion of the program will explore how bystanders react when a restaurant manager harasses a mother breastfeeding her baby in plain view of others. Both the restaurant manager and mother are hired actors but the reactions are real.

Will you watch?

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