Established in 2004 and initially known as "Hooter Hiders," Los Gatos, California-based Bébé au Lait develops superior quality products that pair beautiful prints with luxurious fabrics to meet the needs of modern, active parents.
Bébé au Lait's first and best known product, its award-winning nursing cover, was born out of necessity when co-owner Claire Ekelund found nursing her infant daughter in public challenging. And so, the Hooter Hider was born: an easy-to-use, multi-purpose, machine washable, stylish nursing cover designed with baby and mom in mind. The nursing cover's unique design with its Rigiflex™ neckline promotes bonding between mother and nursing baby and has been the recipient of multiple patents.
The Hooter Hider garnered immediate attention from stylish moms and celebrities across the nation and in media such as US Weekly, People, Fit Pregnancy and VanityFair.com.
Since then, Bébé au Lait has grown into 3 brands: Hooter Hiders, Bébé au Lait, and most recently, Lille. Providing a variety of products to meet the needs of style-conscious, modern families, these products include burp cloths, hooded towels, luxury blankets, and nursing cover gift sets.
Bébé au Lait now distributes its products internationally in more than 60 countries. In the U.S., its products are available through its website at bebeaulait.com, specialty retailers, and national retail chains such as Babies R Us and Nordstrom.